Field trip to Hamburg

This year, more than half of our MBA class had the opportunity to visit Airbus, Google and HHLA in Hamburg. Moreover we had the chance to meet and network with the new MLB students at the Bucerius Law School.

Hamburg is the headquarters of Airbus Germany and the impressive grounds employ more than 10,000 workers and contribute in the development and engineering of the Airbus. The impressive company is responsible for the A300/A310/A320 family aircraft and the striking A380 fitted with their cabin interiors and painted for delivery. When you get a chance to see the A380 Airbus the overwhelming thought comes to mind of how a machine of such size can even lift of, let alone fly. The final assembly line for the Airbuses is as expected spotless clean and of operational excellence.

The Hamburger Hafen and Logistik AG (HHLA) is one of the most innovative companies in port logistics and one of the world’s most important cargo ports of the world as it contributes substantially to the globalization of the world economy. The most impressive view from the bus by far was the implementation of energy efficient and the battery-powered AGVs, which are integrated into normal fleet operations. The AGVs carry 60 tonnes of containers back and forth and self charge when batteries run low. The ports strengths undoubtedly lie in the areas of eco friendly and sustainability and it certainly implemented its business model of ecologically sustainable transport chains between ocean-going vessels and feeder ships and between ocean-going vessels and railway networks.

Google GmbH (ABC str. 19, 20354 Hamburg)

The GoogleHamburg offices, well as you would expect...were amazing! The commercial headquarters for Germany are located on ABC-Strasse 19 close to the famous Junfernstieg (lakeside promenade) and city hall. As a Googler you have access to 24/7 canteens, organic foods, game rooms and a gym with personal trainers. Lars Lehne the country director introduced us to the business model, challenges ahead and innovative projects like fiber rabbit, dear sophie, google glass and google car. Amazing stuff!